Their complaint: nobody can say why a lead scored what it did
Every point has a reason.
Open a lead and see each point, the rule that gave it, and when. Sales stops arguing with the number.
Everything people wished Marketo did.
We read what customers say about these tools, and started from their complaints.
Their complaint: smart campaigns inside programs inside folders
A nurture is a list.
Send this. Wait three days. If they clicked, tell Diego. Otherwise send that. Anyone on the team can read it, top to bottom.
Their complaint: the CRM sync breaks and no one knows why
A sync you can watch.
Salesforce and HubSpot, both ways, every minute. When your CRM refuses someone you see who, and its reason, and everyone else still goes through.
Their complaint: years of campaigns no one dares touch
The mess stays behind.
People, forms and emails come across. Old campaigns are listed with what's still switched on, so you rebuild the handful that matter.
Their complaint: a steep learning curve and a dated interface
Six screens.
Leads, Forms, Emails, Nurtures, Scoring and Reports. Someone new can run it in an afternoon, without a certification.
Their complaint: forms that ask the same questions every time
Shorter for people you know.
Paste one line anywhere, or link to its own page. If we already know someone's company, the form doesn't ask again.
Same job. Far less to learn.
| Marketo, Pardot, Eloqua | Eloquent |
|---|---|
| Scoring models you have to take on trust | Each point shown with its reason |
| Programs, smart lists, smart campaigns, tokens | A list of steps |
| A sync error queue someone has to go and find | A plain log, and refusals in your CRM's own words |
| Priced by contact database, plus services | A tenth of what you pay |
| Moving is a six-month project | People, forms and emails come across, and our engineers do it for free |
Open a lead. See why it scored 85.
The demo is a small coffee roaster selling beans to cafes, with a nurture running and a CRM refusing somebody. Have a look around.