Their complaint: a bill that jumps with every new user
No per-user pricing.
A tenth of what you pay today, however many people visit. Growth shouldn't be a billing event.
Everything people wished Segment did.
We read what customers say about it, and started from their complaints.
Their complaint: small mistakes take ages to find
The trace.
Click any event. See exactly what we sent to each tool, and exactly what each tool said back, in words you can act on.
Their complaint: hundreds of thin connectors
The dozen that matter.
Amplitude, Mixpanel, Google Analytics, Meta, HubSpot, Braze, Customer.io, Intercom, Slack, S3, EngageMage, and a signed webhook for the rest.
Their complaint: tracking plans cost extra
A plan that writes itself.
Everything arriving shows up with its fields and types. One click says it's expected. A changed type or a stray email address gets flagged.
Their complaint: anonymous and known people don't join up
Identity you can see.
Each person's IDs, and every event across their devices, on one page. A bad join is obvious.
Their complaint: retries stop after four hours
Nothing quietly lost.
A tool being down holds its own place for a day and catches up by itself. Replays are free, and any tool can replay two weeks.
Swap one line. Keep the rest.
| Segment | Fragment |
|---|---|
| analytics.track("Signed Up") | analytics.track("Signed Up") |
| Their libraries for Node, Python and the rest | Those same libraries, pointed here |
| Priced by monthly tracked users | A tenth of your bill, flat |
| Tracking plans and replays on higher tiers | Included |
| Moving is your problem | Sources, plans and destinations come across, and our engineers do it for free |
Look at a real trace, right now.
The demo has a little coffee shop's data flowing through it, with one tool misbehaving. See how quickly you can tell why.
Typical Segment bill$50,000With Fragment$5,000a year